The Brand

(REDACTED)is a product that allows simultaneous vacuuming and mopping of hard floors, making it a household game-changer that saves time and effort in cleaning. The product is designed to work with various models of Dyson vacuums. Once we learned about their unique solution for simultaneous vacuuming and mopping, we were eager to help spread the word and make sure that more people can benefit from it.

The Challenge

Previous to coming on board with our digital marketing agency, (REDACTED) had never run any sort of full Email marketing system. They would send one-off emails for new products and would never get very far with those efforts.

The Solution

When they first contacted us for help, they were having a hard time with their email marketing efforts. Their emails weren't reaching the right people, and their deliverability was poor.

They also lacked the technical expertise to properly manage their campaigns. We were able to help them improve their deliverability

We did this by:

• Cleaning the email list they already had and removing inactive subscribers after sending them a winback flow

• Sending plain text emails with a reply cta

• Establishing a regular email schedule so their subscribers knew when to expect emails

• Creating enticing subject + preview lines and introducing new offers with time scarcity that created FOMO for customers

• Getting a ton of new people into their list by enticing them with an offer on an email sign-up pop-up on their website

We also provided them with the technical knowledge they needed to properly manage their campaigns. We gave them detailed analytics and reporting to help them better understand their email campaigns and make more informed decisions. We didn’t just want to handle their email marketing, we also taught them how to do it too

We also added segments to their list, allowing them to target specific audiences and make more money from their contacts. This is one of the most important parts of Email Marketing as you can be more personalized and therefore achieve higher CTR’s and drive more conversions

Another thing we did was set up all their core flows (welcome series, post-purchase, winback, browse abandonment, abandoned cart, etc)

The Results

(REDACTED) was able to achieve an impressive 18% increase in sales within just two months of working with us.

Through our email marketing strategies, they were able to reach out to new customers and convert them into loyal buyers. We used targeted emails to engage customers with attractive offers and discounts, as well as informative content about the product. We also implemented automated emails to keep customers updated on new products and promotions.

By utilizing these strategies, (REDACTED) was able to increase their sales and customer loyalty in a short period of time.

Before:

After:

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