Transforming Revenue Growth: Achieved 176% Growth in Attributed Revenue

Brand: REDACTED
Niche: Everyday Carry (EDC) Essentials
Service: Email & SMS

The Brand: 

Born in LA and carried worldwide, REDACTED was founded in 2020 with the mission to reinvent the outdated and overpriced EDC industry. Drawing inspiration from the 118 elements in the periodic table, REDACTED creates minimalist, cutting-edge lifestyle essentials crafted from the highest-grade materials like carbon, aluminum, and titanium. Designed for adventurers, creators, and disruptors, REDACTED delivers innovative gear built to last a lifetime while embodying the spirit of innovation and vision.

The Challenge: 

Prior to working with us, REDACTED faced challenges in scaling their email and SMS marketing strategies effectively. Campaigns lacked personalization, segmentation, and strategic product launch planning, which resulted in underutilized customer engagement and missed revenue opportunities. Additionally, the brand needed a robust system for nurturing customer loyalty while driving global expansion.

The Solution: 

To address these challenges, we implemented a comprehensive strategy focused on delivering high-performing email and SMS campaigns:

• Deliverability Optimization: Improved email deliverability to ensure campaigns reached customers’ primary inboxes.

• Segmentation: Developed detailed audience segments based on customer behavior, purchase history, and engagement trends to personalize messaging and maximize conversions.

• Automated Flows: Designed and launched high-performing automated flows, such as welcome series, cart abandonment, and post-purchase follow-ups, to enhance the customer journey.

• Engaging Campaigns: Focused on highlighting hero products and showcasing the brand’s innovative materials and minimalist design ethos.

The results: 

By November 30th, our strategies led to exceptional growth for REDACTED:

• Revenue Growth: Total revenue reached $2,281,973.26, marking a 180% increase compared to the previous period.

• Attributed Revenue: Combined email and SMS attributed revenue rose to $716,321.24, reflecting a 176% increase and contributing to 31.39% of total revenue.

• Email Performance: Email campaigns generated $716,067.54, making up 99.96% of attributed revenue.

• Campaigns: Delivered $168,732.64 (23.56% of attributed revenue).

• Flows: Contributed $547,588.60 (76.44% of attributed revenue).

• SMS Performance: Generated an additional $253.70, a small but growing channel.

2 Months Ago performance

Month of November performance

The Impact:

Through a combination of targeted segmentation, impactful campaigns, automated flows, and a well-executed launch and drop strategy, REDACTED saw extraordinary growth in both attributed revenue and total revenue. By tailoring the customer experience and emphasizing their innovative ethos, REDACTED further solidified their position as a leading global brand for minimalist EDC gear.

We’re thrilled to continue our partnership with REDACTED, driving innovation and scaling their success even further.