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Product Drops - have Black Friday every month for your brand
Imagine having the excitement and revenue boost of Black Friday—not just once a year, but every single month
That’s the power of product drops. It’s a strategy that allows you to create your own regular ‘Black Friday’ event, keeping your audience engaged and driving consistent sales
Here’s how product drops work and how they can turn into a monthly event your customers eagerly anticipate
Want us to set this up for you? Talk with me here → https://calendly.com/nestemailmarketing/ac
What Are Product Drops?
Product drops are limited releases of exclusive products at specific times. This marketing strategy creates urgency, excitement, and a sense of exclusivity. Customers are eager to buy because they know the products won’t be available for long, similar to the rush of Black Friday sales
By scheduling product drops regularly, you create a rhythm of excitement around your brand, similar to how Black Friday generates anticipation and buzz for retailers
Why Product Drops Are Like a Monthly ‘Black Friday’
Anticipation and Urgency: Like Black Friday, product drops tap into customer FOMO (fear of missing out). Limited quantities and time-sensitive offers create urgency, pushing customers to act quickly.
Boosting Sales in a Short Period: Just like Black Friday, product drops allow brands to drive large spikes in sales over a short period, potentially generating as much revenue in a day as they would in a month.
Consistent Engagement: Unlike Black Friday, which happens once a year, product drops allow you to keep customers coming back month after month for new, exclusive products.
By replicating the hype and urgency of Black Friday on a regular basis, you’re not just waiting for one big weekend—you’re creating opportunities for revenue spikes every single month.
How to Set Up Product Drops for Your Brand
Step 1: Create a Limited Edition Product
To build anticipation, start by creating a product your customers actually want. You can involve them in the process by polling your audience through email or social media to choose between product ideas
Make sure the product is limited in quantity, so customers feel like they’re part of an exclusive group
Step 2: Build Hype Before the Drop
Announce the release date ahead of time and build excitement leading up to the drop. Use influencers, collaborations, or your brand’s social media channels to create buzz
Drive traffic to your site and collect emails through opt-in forms or by offering VIP access to the drop
Step 3: Drop the Product and Sell Out
Once the product is live, create urgency with reminders via email and social media. Emphasize that the product will never be available again once it sells out
If it’s your first drop, start with a smaller quantity and build up as you repeat the process each month.
How to Build the ‘Black Friday’ Effect Every Month
Use Influencers to Amplify Your Reach
Collaborating with influencers can significantly boost the hype surrounding your product drop. When influencers align with your brand, they can direct their followers to your website, expanding your reach and adding credibility to your release.
Exclusive VIP Lists
Invite customers to join a VIP list for early access to your drops. This makes them feel special, creating a deeper connection with your brand
Early access for VIPs can also increase the chance of a successful product drop, as loyal customers are more likely to make quick purchases
Use countdown timers, teasers, and behind-the-scenes content to keep your audience engaged in the days leading up to the drop
Social media platforms like Instagram, TikTok, and Twitter are ideal for building momentum, while email marketing lets you target your core audience with more personalized messages
Use Scarcity to Drive Urgency
Limiting the quantity of available products and reminding customers that once they’re gone, they’re gone forever, fuels urgency and encourages quick purchases
This scarcity, paired with a tight release window, mimics the Black Friday rush
Step-by-Step Timeline for Your Product Drop
5 Days Before the Drop
Announce the drop date on social media and in emails.
Drive traffic to your website, collect emails, and promote VIP early access.
72 Hours Before the Drop
Send reminders across your platforms.
Hype up the product with influencer shout-outs or product teasers.
24 Hours Before the Drop
Post a final reminder on all channels.
Emphasize limited quantities and exclusivity.
On the Day of the Drop
Announce the product is live.
Use email and social media posts to push the urgency of buying before it sells out.
After the Drop
Send thank-you emails to buyers and create social media posts celebrating the success of the drop, further fueling FOMO for future drops.
Why Product Drops Work
Build Community: Drops foster a sense of exclusivity, making customers feel part of an elite group that has access to unique products.
Drive Revenue Quickly: Like Black Friday, product drops can lead to significant sales in a short period of time, making them an effective strategy for boosting monthly revenue.
Encourage Customer Loyalty: Regular drops keep your audience coming back, increasing customer loyalty and long-term engagement with your brand.
Real-World Examples
Supreme: One of the most famous examples of product drops, Supreme’s limited edition drops have turned into major cultural events, driving massive revenue.
Gymshark: By offering exclusive collections in limited quantities, Gymshark regularly builds hype and engages its loyal customer base.
Nike’s SNKRS App: Nike’s app-based product drops for limited-edition sneakers have created a loyal following of fans eager to get their hands on exclusive releases.
Turn Every Month Into a ‘Black Friday’ With Product Drops
Product drops are more than just a sales strategy—they’re a way to build a community, drive regular engagement, and boost revenue every month
By creating anticipation, using scarcity, and building hype, you can make product drops your brand’s very own recurring ‘Black Friday’ event
Want us to set this up for you?
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