Product drops are one of the most powerful tools in ecom

When done right, they can create massive excitement, drive more sales, and build a loyal community of customers

One of the masters of this strategy is Mr. Beast, who’s used product drops to turn his brand into a multi-million dollar empire

Let’s get into it 👇

1. Understanding Product Drops

What is a Product Drop? A product drop is a marketing strategy where a brand releases a new product or a limited edition item at a specific time, often with a limited quantity. The scarcity and anticipation around the release create excitement and urgency, driving immediate sales.

Why Use Product Drops?

• Generate Hype: Build excitement and buzz around your brand.

• Drive Sales: Create urgency that leads to quick sales.

• Build Community: Engage your most loyal customers and reward them with exclusive access.

• Boost Brand Image: Position your brand as innovative and in demand.

2. How Mr. Beast Uses Product Drops

Mr. Beast, known for his viral YouTube content, has mastered the art of the product drop through his brands, such as Feastables and Beast Burger. Here’s how he does it:

• Building Anticipation: Mr. Beast teases new products in his videos and social media posts well before the drop, creating a buzz among his millions of fans. By the time the product is released, his audience is already excited and ready to buy.

• Limited Availability: He often releases products in limited quantities or for a limited time. This scarcity drives urgency, as fans know they need to act fast or miss out.

• Exclusive Access: Mr. Beast rewards his most loyal fans by giving them early access to product drops. This makes his audience feel valued and part of an exclusive community.

• Massive Engagement: By engaging with his audience through content and giveaways, Mr. Beast ensures that his fans are not just passive viewers but active participants in his brand.

3. Step-by-Step Guide to Your Own Product Drop

Step 1: Find the Right Product

• Customer Feedback: Just like Mr. Beast, listen to your customers. Use polls and surveys to find out what they want. This ensures you’re releasing a product they’re excited about.

• Market Research: Look at current trends and identify gaps in the market that your product can fill.

Step 2: Build Your Email List

• Early Access Tease: Announce the upcoming drop on social media and encourage sign-ups to your email list by offering early access.

• Exclusive Content: Offer something valuable in return for signing up, like exclusive content, behind-the-scenes looks, or discount codes.

Step 3: Create Hype

• Countdown Timers: Use countdown timers in your emails and on your website to build anticipation.

• Scarcity Marketing: Highlight that the product is limited in quantity or only available for a short time.

Step 4: Execute the Drop

• Close Your Website: On drop day, close your website to build anticipation. Only those with a special access code (sent to your email list) can enter and purchase during the first few hours.

• Public Release: After the exclusive access period, open the site to everyone and promote the drop heavily on social media.

Step 5: Post-Drop Engagement

• Build FOMO: After the drop, send an email and post on social media congratulating those who managed to purchase the product. This creates FOMO (Fear of Missing Out) for those who didn’t buy, making them more likely to participate in the next drop.

• Collect Feedback: Ask your customers for feedback on the product and the drop process. This will help you refine future drops and keep your audience engaged.

4. Tips for a Successful Product Drop

• Start Small: If it’s your first drop, start with a small quantity to test the waters and build up from there.

• Use Influencers: Partner with influencers who align with your brand to help build hype.

• Leverage Social Media: Utilize platforms like TikTok, Instagram, and Twitter to tease your drop and engage with your audience.

Putting out 1-2 product drops a month can change the game for your brand. If you do it right you’ll get way more sales at higher margins since you’re mainly selling to your existing customers

Want us to set this up for you? Talk with me here: