We’ve all heard of paying UGC creators $100-300 per video

But a lot of these videos end up being bad quality and overpriced

Here is how you can get FREE ugc content from your actual customers who already love your product and will do it for free

Before I get into this, if you want us to handle this all for you

You can talk with me here → https://calendly.com/nestemailmarketing/ac?month=2023-07

Step 1: Collecting the UGC content

There are 3 ways you can do this:

1. Forms

2. Campaigns

3. Flows

Let’s get into each of them now 👇

1. Forms

You can put Klaviyo pop ups on your website asking people to create videos / reviews of your product

Have it set so that it only shows to your engaged or VIP segment - these are your best customers and they’ll be most likely to leave a video testimonial

You can have a popup for VIP subscribers if they want to be in a product testing group

You send them out the product before releasing and they make a video unboxing + reviewing it. Then use any good videos in your product launch emails for the same product

2. Campaigns

Only send these campaigns to VIP or engaged subscribers

Offering an incentive can be a great way to get people to create video testimonials for your brand

Here is an example of an Email Campaign I found online (this isn’t us):

3. Flows

You can also collect UGC content in flows

You can have an email asking for reviews in:

• Post-purchase (after they receive it)

• VIP welcome series

Again you can encourage your customers with incentives to create the videos

Step 2: Assessing the UGC content

Most of the videos will not be good enough to use on your website / emails etc

The average person isn't an expert on video production. But you CAN bring all of the clips from customers into a video editing software and edit them together

You can also hire people from Upwork or Fiverr to do this for you for cheap enough

Step 3: Promoting the UGC content

You can promote this content anywhere - in other emails, on social media or on your brand's website

You can ask your customers to promote it on their social media's too (E.g. if they post it on their story / post and tag you, you repost it on the brand's official Instagram)

You can also get them to use a specific hashtags for your brand too - think outside the box on this one. Have fun with it and aim to create a community for your product

Want us to set up a system like this for you?

Talk with me here: