Achieving Exceptional Growth: Boosted Attributed Revenue by 613%

Brand: REDACTED
Niche: Fragrance Inspired by Designer Brands
Service: Email & SMS

The Brand: 

REDACTED specializes in high-quality fragrances inspired by favorite designer brands, delivering premium scents at a fraction of the cost. With over 70,000 bottles sold and a loyal customer base, REDACTED is known for long-lasting fragrances (over 12 hours) that smell identical to their designer counterparts. Their mission is to make luxury fragrances accessible for all while ensuring repeat customer satisfaction.

The Challenge: 

Before partnering with us, REDACTED faced limitations in scaling their email and SMS marketing. Their existing campaigns underperformed, lacked effective segmentation, and failed to leverage data to target the right audience. Furthermore, they needed to increase brand awareness and convert new customers while fostering loyalty among existing ones.

The Solution: 

To address these challenges, we implemented a results-driven strategy focusing on email and SMS marketing:

• Deliverability Optimization: Improved deliverability rates to ensure emails and SMS messages reached customers’ inboxes effectively.

• Segmentation: Developed robust audience segments based on purchase history, engagement levels, and fragrance preferences, enabling more personalized messaging.

• Automated Flows: Launched a series of high-performing flows, including welcome emails, abandoned cart reminders, and post-purchase follow-ups, to engage customers at every stage of their journey.

• Launch and Drop Email Strategy:

  1. Teaser Emails: Sent out teaser emails a week before new fragrance launches to build anticipation, highlighting the unique features of upcoming scents.

  2. Launch Emails: Sent high-impact launch emails on the day of the product release, showcasing the fragrances’ luxurious quality and value proposition.

  3. Follow-Up Emails: Followed up with targeted customers, emphasizing limited availability and addressing potential hesitations to encourage final purchases.

• Engaging Campaigns: Highlighted customer-favorite fragrances and unique selling points, such as identical scent profiles and long-lasting performance, in promotional campaigns.

The results: 

By November 30th, REDACTED achieved remarkable results:

• Revenue Growth: Total revenue surged to $1,721,757.45, marking a 407% increase compared to the previous period.

• Attributed Revenue: Combined email and SMS attributed revenue grew to $466,507.96, reflecting a 613% increase and contributing to 27.09% of total revenue.

• Email Performance: Email campaigns generated $440,377.93, making up 94.40% of attributed revenue.

• Campaigns: Delivered $141,056.67 (30.24% of attributed revenue).

• Flows: Contributed $325,451.29 (69.76% of attributed revenue).

• SMS Performance: Generated an additional $26,130.03, a growing channel with untapped potential.

2 Months Ago performance

Month of November performance

The Impact:

The tailored strategies, including the launch and drop email campaigns, enabled REDACTED to attract new customers while deepening loyalty among existing ones. The combination of engaging campaigns, targeted automation, and actionable insights contributed to their dramatic growth in attributed revenue and overall sales.

With a solid foundation in email and SMS marketing, REDACTED is poised for continued growth and success in the fragrance industry.