A Game-Changing 165% Revenue Growth in November

December 18, 2024

The Brand: 

Exclusively designed in the UK, REDACTED delivers cool and comfortable basics you’ll want to wear on repeat. Known for their oversized hoodies and staple sets, REDACTED makes customers feel put together no matter the occasion. Whether running errands, heading to the airport, or rushing to a 9am lecture, REDACTED ensures comfort and style are always a priority. With inclusive sizing from 4 to 24, REDACTED believes everyone deserves to feel stylish and comfortable, no matter their shape or size.

The Challenge: 

Before working with us, REDACTED had limited structure in their email marketing efforts. Campaigns were sporadic and unoptimized, which led to low engagement rates and underwhelming revenue contributions. Without consistent audience segmentation and performance tracking, the potential for revenue growth through email marketing remained untapped.

The Solution: 

When REDACTED partnered with us, we implemented the following strategies to elevate their email marketing:

  • Deliverability Optimization: Improved sending practices to ensure emails landed in customers’ primary inboxes.

  • Audience Segmentation: Created specific segments for their customer base, focusing on purchase history, browsing behaviors, and engagement levels to drive personalized experiences.

  • Launch Campaign Strategy: Developed teaser emails, high-impact launch emails, and follow-up sequences to build excitement for product releases.

  • Engaging Flows: Designed automated flows like welcome emails, cart abandonment, and post-purchase follow-ups to nurture the customer journey.

  • Data-Driven Insights: Provided detailed analytics and actionable insights to refine campaigns and optimize for conversions.

The results: 

By November 30th, our email campaigns delivered outstanding results for REDACTED:

  • Revenue Growth: Total revenue reached £2,371,301.78, marking a 165% increase compared to the previous period.

  • Attributed Revenue: Email attributed revenue alone contributed £395,098.26, making up 16.66% of total revenue.

  • Campaigns: Generated £150,997.98 (38.22% of attributed revenue).

  • Flows: Generated £244,100.28 (61.78% of attributed revenue).

2 Months Ago performance

Month of November performance

Our targeted campaigns and flows allowed us to deliver personalized, engaging experiences that resonated with REDACTED’s audience, driving consistent engagement and revenue.

The Impact:

The structured email marketing approach not only drove a significant increase in attributed revenue but also fostered deeper customer loyalty. The campaigns encouraged repeat purchases and improved brand visibility, helping REDACTED solidify its reputation for stylish and comfortable apparel.

This success story is a testament to the power of a well-planned and executed email marketing strategy. We’re excited to continue working with REDACTED to drive further growth and innovation.