A 342% Monthly Increase in Revenue for November

Brand: REDACTED
Niche: Natural Skincare
Service: Email & SMS

The Brand: 

REDACTED is a natural skincare product that is crafted from a blend of beeswax and natural oils, and it is commonly used to soothe and nourish dry or chapped skin. Our agency was impressed by REDACTED's commitment to providing a natural and sustainable skincare solution using organic ingredients. This aligns with our agency's values of promoting natural and eco-friendly products. Right, when their mission was shared with our team on our intro call, we immediately got right to work with this exact goal in the forefront; being able to spread REDACTED's mission of providing a natural and effective solution for skincare needs.

The Challenge: 

Before partnering with us, REDACTED had no structured Email or SMS marketing system. They relied on one-off emails for new product launches, which yielded limited results. Their lack of technical expertise and segmented targeting hindered their ability to maximize revenue.

The Solution: 

When REDACTED approached us for help, their email and SMS campaigns were underperforming due to poor deliverability and an inability to target the right audience effectively.

Here’s what we implemented:

• Deliverability Optimization: Improved email and SMS sending practices to reach the right audiences.

• Audience Segmentation: Created specific segments to target different customer groups, driving higher engagement and conversions.

• Analytics and Reporting: Introduced detailed insights to measure campaign performance and make data-driven decisions.

Product Launch and Drop Strategy:

We designed a strategic email and SMS campaign centered around a product launch to maximize customer excitement and engagement:

1. Teaser Emails and SMS: Sent teaser emails and SMS blasts a week before the product drop to build hype and anticipation. These focused on the product’s unique benefits and exclusivity.

2. Launch Emails and SMS: Deployed high-impact launch emails and SMS messages when the product went live, highlighting availability and key features to drive immediate sales.

3. Follow-Up Emails and SMS: Sent follow-up emails and SMS reminders to address potential customers’ questions and create urgency by emphasizing limited stock.

The results: 

By November 30th, our campaign results were beyond expectations:

• Revenue Growth: Total revenue skyrocketed by 342%, reaching $2,992,707.15 compared to the previous period.

• Email Performance: Email campaigns brought in $908,522.42, contributing to 93.17% of attributed revenue.

• SMS Contributions: SMS campaigns generated an additional $66,605.79, accounting for 6.83% of attributed revenue.

2 Months Ago performance

Month of November performance

Our segmented and strategically timed campaigns, utilizing both email and SMS, allowed us to deliver personalized experiences that resonated with REDACTED’s audience, resulting in a total attributed revenue of $975,128.21, making up 32.58% of the total monthly revenue.

The Impact:

The numbers speak for themselves. By optimizing their Email and SMS marketing strategy and executing a successful product launch, REDACTED has achieved unprecedented growth. The structured launch process not only increased engagement but also built customer loyalty and excitement around the brand.

This is proof that with the right team and strategy, the possibilities for growth are endless. We’re proud to continue this partnership and look forward to scaling REDACTED to even greater heights.